Privacy Policy

Last Updated: 25th May 2018

10ninety Ltd ("we" or "us" or "10ninety") respects your privacy and is committed to protecting the personal information you share with us and complying with The Data Protection Act 1998 and the EU General Data Protection Regulation (GDPR). This Privacy Policy (along with our Terms & Conditions and any document referred to within it) describes the privacy practices 10ninety applies to personal data which we collect from you, or which you provide to us, and how this will be processed by us.

Please review this Privacy policy carefully. By visiting (our "website") and using the 10ninety software, you consent to the collection and processing of your information as described in this Privacy Policy.

Information We Collect

  • Information you give us - This information is provided when you complete one of the forms on our website, or contact us by phone or email, and may include personal information such as a first and last name, email address, telephone number, postal or other physical address, or other contact information.

    If you sign up with us then this data will also include billing information: cardholder name and billing address. Your payment information is held with our third party payment processors - Opayo (formerly Sagepay) or Stripe for card payments and GoCardless for payment by Direct Debit.

  • Information we collect from you - When browsing our website we collect analytics data regarding your activity on the website via Google Analytics. This information may include IP address, URLs or searches you have used to reach our website and pages that you have clicked on within our website. This information is anonymous and cannot be used to personally identify you.

Cookie Policy

What are Cookies?
Cookies are small files of information which save and retrieve information about your visit to a website or application. They reside in your Internet browser to help remember your preferences and previous activity. For example, cookies can help an online store remember the items you’ve put into your shopping cart, or advertisers can use cookies to target ads that are most relevant to you. You can find more information about cookies at and

When you sign up with us, we use cookies on our software to store unique, randomly assigned session IDs when you login, and to provide you with a personalised experience while using the software. We do not store passwords or any personal information about you in these cookies.

Our website uses Google Analytics cookies to distinguish you from other users of our website, as described in "How Google uses data when you use our partners' sites or apps". This helps us to optimise your experience of our website and services and also allows to improve our site.

Cookies allow Google Analytics to recognise your browser or device and, for example, identify whether you have visited our website before, what you have previously viewed or clicked on, and how you found us. The information is anonymous and only used for statistical purposes, and it helps us to analyse patterns of user activity and to develop a better user experience.

Google Analytics data and cookies cannot be used to identify you - they do not contain personal information such as your name or email address.

How to opt out of Google Analytics tracking
To opt out of Google Analytics you can decline cookies via the Cookie Policy notice at the bottom of our website or you can install their browser plug-in.

Uses Made of the Information

We use information held about you in the following ways:

Information you give us. We will use this information to help us:

  • carry out our obligations arising from any contracts entered into between you and us and to provide you with the information and services that you request from us
  • provide you with support for the use of our software
  • notify you of any changes to our services which may affect you
  • ensure that our website is presented in the most effective way for you and the device you are using to access it

Information we collect from you. We will use this information to help us:

  • administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
  • improve the way content on our website is presented to you and the device you are using to access it
  • keep our website safe and secure

Legal Basis for Processing

Our legal basis for processing your personal information for the purposes described above will be one of the following:

  • Contract
    It is necessary for us to process your personal information to perform a contract to which you are a party, or to take steps at your request prior to you entering into a contract.
  • Legitimate interests
    It is in our legitimate interests to use your personal information to operate, improve and promote our services and to protect our business.
  • Legal obligations
    It is necessary for us to use your personal information for us to comply with a legal obligation.

Information Disclosure

You agree that we have the right to share your personal information with:

  • Any member or employee of 10ninety Ltd for the purpose of us providing you with our services.
  • Our business partners such as Signable or ValPal should you inform us that you are interested in using their services and/or enter into a contract with them for their services. For full details of their own privacy practices please consult their websites.

We will not share your personal data with any third parties for marketing purposes.

Where We Store Your Personal Data

The data that we collect from you will be transferred to, and stored at, a destination within the European Economic Area ("EEA").

We cannot guarantee the security of your data as it is transmitted to our site; consequently, please note that we do not accept any responsibility for any risks in transmission of data (to the extent that such liability can be lawfully excluded). We recommend you take every precaution to protect your personal information while using the Internet. Change your passwords often, and use a passphrase instead of password with at least 8 characters in combination of letters and numbers. Make sure you use a secure internet browser, follow the vendor suggestion and apply updates when required.

We are committed to ensuring that your personal information is secure and, once your information is received, will take all reasonable physical, technical and managerial precautions to safeguard against the loss or misuse of your personal information.


We will retain Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

Links to Other Websites

This privacy policy does not cover the links within this site linking to other websites. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you will need to check that site's own privacy statement.

Access to Information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to this Privacy Policy

We may change this policy from time to time by updating this page and, where appropriate, will notify you by e-mail. We encourage you to periodically review this policy for the latest information on our privacy practices.


If you have questions, comments or requests regarding this privacy policy then please contact us at